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Our Latest Blog

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IND29: Bridging the B2B Gap in the Plastic Industry

India's plastic industry has long been a powerhouse of production—driving growth across homeware, toys, packaging, and manufacturing. Yet, for all its scale and potential, one gap has persisted: a centralized B2B platform that connects raw material suppliers, manufacturers, traders, and machinery providers seamlessly. Enter IND29—India’s emerging B2B platform built to bridge the missing links in the plastic industry value chain.…

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Breaking the Metro Monopoly: How Small Cities Are Shaping Big Markets

For decades, India’s business spotlight has been focused on metro cities like Mumbai, Delhi, Bengaluru, and Chennai. These metros were seen as the only hubs for growth, innovation, and consumer power. But now, a new narrative is emerging — and it’s being written by Tier 2 and Tier 3 cities. From Indore to Surat, Bhopal to Bhubaneswar, small cities are…

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From Stall to Screen: Taking Your Local Business Online

For years, local businesses in India have thrived through word-of-mouth, neighborhood loyalty, and quality service. Whether you're running a toy shop in Rajkot, a homeware stall in Indore, or a manufacturing unit in Ludhiana — you've built something real, something people trust. But today’s world is changing. Customers are searching online, buying online, and reviewing online. The question is: Is…

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How Virtual Tours Are Redefining Property Sales in India

In a world where buyers scroll before they stroll, real estate has found its new superpower: virtual tours. Gone are the days when property sales relied solely on brochures, site visits, and floor plans. Today, buyers want to experience a home from their screen before they step on-site. And with India’s growing digital adoption—especially in Tier 2 and Tier 3…

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From Runway to Reel: Marketing That Makes Fashion Move

The fashion world is no longer confined to glossy magazine spreads and exclusive runways. Today, fashion lives, breathes, and trends in short-form content, especially on platforms like Instagram Reels, YouTube Shorts, and TikTok. From designer labels to streetwear startups, brands are finding their spotlight not on the catwalk, but in 15-second videos viewed by millions. This is the era of…

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Beyond the Menu: Branding That Gets People Talking

In today’s digital-first world, it’s not enough for your café or restaurant to serve great food — you need to serve great experiences that get shared, tagged, and remembered. The most successful food and beverage (F&B) brands today are not just winning hearts through taste, but also through design, storytelling, and community presence. They understand that in the age of…

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